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Thursday, October 1, 2009
Get Free Web Hosting
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Tuesday, September 29, 2009
Get thousnd of Free .Gov and .Edu Links
I will tell you how you can get a Free .Gov and .Edu links.
For .Edu links.
Just copy and paste following into Google.
site:.edu inurl:blog “comment” -”you must be logged in” -”posting closed” -”comment closed” “your keywords”
and For .Gov links..
site:.gov inurl:blog “comment” -”you must be logged in” -”posting closed” -”comment closed” “your keywords”
source: http://digg.com/d315tKC
For .Edu links.
Just copy and paste following into Google.
site:.edu inurl:blog “comment” -”you must be logged in” -”posting closed” -”comment closed” “your keywords”
and For .Gov links..
site:.gov inurl:blog “comment” -”you must be logged in” -”posting closed” -”comment closed” “your keywords”
source: http://digg.com/d315tKC
Monday, September 14, 2009
12 Ways to Use Twitter for Social Media Marketing
Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, "What are you doing?" Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.
1. Sharing Links to Items of Interest
As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.
1. Sharing Links to Items of Interest
As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.
2. Building Your Network
Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.
3. Build Relationships within Your Current Network
People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.
4. Re-Distributing Content from Your Blog or Website
Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn't get old.
5. Get Involved in Live Tweeting Events
Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.
6. Pitching Stories to Journalists on Twitter
You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.
7. Communicating with Your Team
You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.
Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.
3. Build Relationships within Your Current Network
People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.
4. Re-Distributing Content from Your Blog or Website
Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn't get old.
5. Get Involved in Live Tweeting Events
Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.
6. Pitching Stories to Journalists on Twitter
You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.
7. Communicating with Your Team
You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.
8. Brand Monitoring
Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.
9. Acquire More Votes on Social Media Websites
If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.
Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.
9. Acquire More Votes on Social Media Websites
If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.
10. Hiring People
Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.
11. Build Your Personal Brand
When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.
12. Streamline Electronic Communications
When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.
Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.
11. Build Your Personal Brand
When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.
12. Streamline Electronic Communications
When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.
About The Author
Ron Knight is a US based Internet Solutions consultant with many years of experience helping people and businesses out in establishing a stronger presence on the web. Many Internet Marketing Service companies have benefited immensely from his advice.
Ron Knight is a US based Internet Solutions consultant with many years of experience helping people and businesses out in establishing a stronger presence on the web. Many Internet Marketing Service companies have benefited immensely from his advice.
Source: Site Pro News
Friday, April 3, 2009
55 important Interview Questions for SEO
I found this 55 interview questions from allthingssem.com. It is very useful for SEO people searching for jobs. You can find out answers in google.com.
Technical / Tactics
Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn't need to have a web developer background, having such skills can help set someone apart from the crowd.
1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the PageRank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of PageRank?
6. What do you think of using XML sitemaps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today's world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important "on page" elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for backlinks?
23. What role does social media play in an SEO strategy?
24. What things wouldn't you to do increase rankings because the risk of penalty is too high?
25. What's the difference bewtween PageRank and ToolBar PageRank?
26. Why might you want to use nofollow on an internal link?
Analysis
A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competiting sites.
1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?
Industry Involvement
Is SEO just a job to pay the bills? Nothing wrong with that, but some senior positions can benefit from more enthusiasm and interest that can be measured by work done outside of the office.
1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what are 'Hilltop', 'Florida' and 'Big Daddy'?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that's a red flag).
5. Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
6. Of the well-known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people - who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?
Open-Ended
These questions are more about how an answer is given rather than the actual answer. They often scare interviewees, but with no wrong answer they're actually a good opportunity to shine.
1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz†company listed for the keyword “Google†in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and/or leaving any current projects?
Technical / Tactics
Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn't need to have a web developer background, having such skills can help set someone apart from the crowd.
1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the PageRank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of PageRank?
6. What do you think of using XML sitemaps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today's world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important "on page" elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for backlinks?
23. What role does social media play in an SEO strategy?
24. What things wouldn't you to do increase rankings because the risk of penalty is too high?
25. What's the difference bewtween PageRank and ToolBar PageRank?
26. Why might you want to use nofollow on an internal link?
Analysis
A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competiting sites.
1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?
Industry Involvement
Is SEO just a job to pay the bills? Nothing wrong with that, but some senior positions can benefit from more enthusiasm and interest that can be measured by work done outside of the office.
1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what are 'Hilltop', 'Florida' and 'Big Daddy'?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that's a red flag).
5. Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
6. Of the well-known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people - who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?
Open-Ended
These questions are more about how an answer is given rather than the actual answer. They often scare interviewees, but with no wrong answer they're actually a good opportunity to shine.
1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz†company listed for the keyword “Google†in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and/or leaving any current projects?
Friday, February 6, 2009
24 Essential Pages to include on Your Website
Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.
Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include:
1. Home Page (First Page)
This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.
2. Products / Services
It is useful to have a separate page for each product/service and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the internet, they want to know it NOW. They don't want to wait until tomorrow when they can speak to you on the phone.
Get Guaranteed SEO Services by unisoft-technologies.com
3. Contact Us
Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page and include your details in the "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.
4. Pricing
Whenever possible include the price of your products/services. Even if you can't be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 - $60 per room.
5. Testimonials / Product Reviews / Before & After
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service.
You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.
6. Frequently Asked Questions
This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.
Frequently Asked Questions should address your customer's concerns that may otherwise be an obstacle to making a sale.
SEO Company UniSoft Technologies
7. Response form such as "Subscribe" or "Enquiry" form
An absolute must if you want to build a mailing list. Most people don't like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them. You may even wish to develop an on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.
8. On-line Magazine or Newsletter
This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:
(a) Email subscribers on a regular basis, or
(b) Publish it on your website.
Or both. Include information about your business, industry or anything that may be of interest to your customers.
9. Resources/Articles
Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits.
10. About Us
This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and ínsurance certificates and any awards you may have won.
11. Guarantee
Provide a monëy back policy. The longer the policy period, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.
12. Survey
Find out what customers think about your website, business or product.
13. Events Calendar
This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing.
14. Search My Website Feature
Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It's like having a mini search engine, only instead of it searching the world wide web, it just searches your website.
15. Return/Refund Policy
To make your customers feel more comfortable when making a transaction at your website, you should provide them with your return/refund policy. Ensure it is easy to understand and spelled out step by step.
16. Privacy Policy
Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust and privacy is the number one ingredient in trust.
17. Site Map
A site map shows visitors how the site is laid out and which sections are where.
Get Free XML Site Map by SEO Services Provider unisoft
18. Copyright Information
Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of "Copyright (c) 2004, Your Company Name".
19. Links
Here you can place links to the manufacturers of your products, trade associations or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.
20. Media Information
Include any information, articles, photos of your products, staff etc that have appeared in the media - print, TV, radio or internet.
21. News
This can include news about your products/services or about your industry.
22. On-line store
An on-line store allows you sell products directly on the internet 24 hours a day/7 days a week. When building an online store it is important to take in a number of key concepts.
* Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective.
* The actual process of placing the order must be simple.
* Make sure you accept common and convenient methods of payment.
* Continually test your store so you understand your customer's shopping experience.
23. Blog
A blog is a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. Blogs are a great tool because they help with:
(a) Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.
(b) Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google's Blogging Tool), every message you post creates a new page on Google so in a very short time you could have lots of pages pointing to your website.
(c) Stay Ahead of Your Competition Blogs are relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.
(d) Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.
(e) Free or Low Cost
Learn how to create free blog by SEO Services Experts
24. Photo Gallery
Even if you do not wish to sell your products on-line, you may wish to showcase your goods or services in a special photo gallery - show how your products or services are being used by your customers. They say "pictures speak a thousand words" and on your website it is particularly important.
Don't give your customers a reason to visit your competitor's website and provide them with all the information they may possibly need or want.
About The Author
To know more visit: SEO Services
source: sitepronews
Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include:
1. Home Page (First Page)
This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.
2. Products / Services
It is useful to have a separate page for each product/service and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the internet, they want to know it NOW. They don't want to wait until tomorrow when they can speak to you on the phone.
Get Guaranteed SEO Services by unisoft-technologies.com
3. Contact Us
Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page and include your details in the "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.
4. Pricing
Whenever possible include the price of your products/services. Even if you can't be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 - $60 per room.
5. Testimonials / Product Reviews / Before & After
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service.
You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.
6. Frequently Asked Questions
This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.
Frequently Asked Questions should address your customer's concerns that may otherwise be an obstacle to making a sale.
SEO Company UniSoft Technologies
7. Response form such as "Subscribe" or "Enquiry" form
An absolute must if you want to build a mailing list. Most people don't like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them. You may even wish to develop an on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.
8. On-line Magazine or Newsletter
This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:
(a) Email subscribers on a regular basis, or
(b) Publish it on your website.
Or both. Include information about your business, industry or anything that may be of interest to your customers.
9. Resources/Articles
Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits.
10. About Us
This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and ínsurance certificates and any awards you may have won.
11. Guarantee
Provide a monëy back policy. The longer the policy period, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.
12. Survey
Find out what customers think about your website, business or product.
13. Events Calendar
This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing.
14. Search My Website Feature
Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It's like having a mini search engine, only instead of it searching the world wide web, it just searches your website.
15. Return/Refund Policy
To make your customers feel more comfortable when making a transaction at your website, you should provide them with your return/refund policy. Ensure it is easy to understand and spelled out step by step.
16. Privacy Policy
Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust and privacy is the number one ingredient in trust.
17. Site Map
A site map shows visitors how the site is laid out and which sections are where.
Get Free XML Site Map by SEO Services Provider unisoft
18. Copyright Information
Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of "Copyright (c) 2004, Your Company Name".
19. Links
Here you can place links to the manufacturers of your products, trade associations or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.
20. Media Information
Include any information, articles, photos of your products, staff etc that have appeared in the media - print, TV, radio or internet.
21. News
This can include news about your products/services or about your industry.
22. On-line store
An on-line store allows you sell products directly on the internet 24 hours a day/7 days a week. When building an online store it is important to take in a number of key concepts.
* Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective.
* The actual process of placing the order must be simple.
* Make sure you accept common and convenient methods of payment.
* Continually test your store so you understand your customer's shopping experience.
23. Blog
A blog is a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. Blogs are a great tool because they help with:
(a) Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.
(b) Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google's Blogging Tool), every message you post creates a new page on Google so in a very short time you could have lots of pages pointing to your website.
(c) Stay Ahead of Your Competition Blogs are relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.
(d) Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.
(e) Free or Low Cost
Learn how to create free blog by SEO Services Experts
24. Photo Gallery
Even if you do not wish to sell your products on-line, you may wish to showcase your goods or services in a special photo gallery - show how your products or services are being used by your customers. They say "pictures speak a thousand words" and on your website it is particularly important.
Don't give your customers a reason to visit your competitor's website and provide them with all the information they may possibly need or want.
About The Author
To know more visit: SEO Services
source: sitepronews
Thursday, January 15, 2009
How To Use Copywriting To Boost Your Online Business
Copywriting, which is the most fundamental skill in any online business, is an important part of Internet advertising. It is the art of writing sales and marketing materials, which can promote your business on the Web. Being able to learn and master this art can help your business stand out from all the other online businesses of the same type.
The Effect Of Copywriting On Your Online Business
Copywriting can either boost your business into success, or it can run it into the ground, and it can depend greatly on how good your sales copies are. Learning how to use words to properly promote your product or service can generate a great amount of sales for your online business and bring you thousands of members to your mailing list. It can even boost your web site traffic through word of mouth if you write a copy that is intriguing or buzz-worthy.
Effective Copywriting For Your Web Site
Copywriting is effective in online marketing because the words or phrases that you use to entice your targeted audience can be placed on any web site and can be viewed by potential online customers, anywhere, anytime and all the time, as long as they are placed on proper portals that will attract possible customers for a specific product or service.
Keep in mind that internet users are constantly looking for information and solutions for their problems, so you should learn how to communicate directly to your target audience and give them the information that they are looking for.
Know how to captivate them by knowing your visitors' needs and desires. Talk to your customers, and address their concerns. Remember that you are irrelevant when it comes to enticing people availing of your product or service, so make sure that you focus on them and not on you.
You could have the best product or service in the world, but if you cannot make your audience feel that their life would be better if they owned what you are selling, then, it is of no use. Pull the visitor into the copy, so you can present your product and make your offer.
Make sure that you write from the perspective of your target audience, and not on yours. You can only do this if you understand your target customer, so learn what their motivation is, and apply that to your copy. You can also create a sense of urgency in them, to make them feel the need to click on your link as soon as possible. Create an impression of scarcity through your words, and explain why they need to act now.
However you may choose to approach your target audience, remember that what you need to do is get their attention, so you can make your offer, and you can do this with a good and direct headline. You usually have pre-headlines that set-up your main headlines to attract the attention of the category of prospects that you want to rein in. Let them know what you have so they will know exactly, if you carry what they need. Tell them what your product is by giving them details. And if you think they don't need it, make them feel so with powerful copy.
Use paragraphs that are friendly by using short sentences and simple words. It is highly suggestible to itemize the benefits of the product, so you can give your visitors a better view of what they are getting. Have plenty of possibilities to make sure that you have at least one unbeatable and unique benefit that can convince a prospect to buy your product or service.
You can also include something extra as a bonus. Make sure that it has value, so people would be more enticed to buy your product or service just to get it.
Aside from the extras, you can also focus on your product or service for enticing your visitors by building-up your product, telling them that the price of the product or service is a good value. Tell them what makes your product unique, and what sets you apart from your competition. You can prove your claims by adding testimonials or sales statistics to your copy.
Making your words sell through your sales letters is guaranteed to increase your conversion rate.
Powerful Copywriting And Search Engines
Since there are over billions of individual pages on the Internet, getting your potential customer to find you in cyberspace is not easy; but with the help of search engines, they are provided a means of doing just that. Learn how to manage search engines to boost your web site's traffic, and increase the rate of conversion of your online business.
Effective and concise search engine copywriting can dramatically increase your web site's targeted traffic, and you can do this by optimizing its use. When using search engines, you need to make sure that you are using keyword phrases that will bring specific traffic to your web site.
Analyze your competition and check what type of keyword phrases are being used most often, to give yourself a better chance of increasing your web site hits. Make sure that your targeted keywords are found in your filenames, title, headline, and description tags, as well as your web site content.
Copywriting is a fundamental skill in online businesses. Because the Internet is primarily a visual medium, you need to come up with copy that makes your page stand out over the millions of similar pages online. Keep your copy short, concise, and meaningul. Most of all, make it hypnotic.
Remember that having the best product in the market is not enough since you also need to learn how to motivate your audience to buy it. Fifty percent of successful sales depends on powerful copywriting. Make yours count and call us for SEO Services
The Effect Of Copywriting On Your Online Business
Copywriting can either boost your business into success, or it can run it into the ground, and it can depend greatly on how good your sales copies are. Learning how to use words to properly promote your product or service can generate a great amount of sales for your online business and bring you thousands of members to your mailing list. It can even boost your web site traffic through word of mouth if you write a copy that is intriguing or buzz-worthy.
Effective Copywriting For Your Web Site
Copywriting is effective in online marketing because the words or phrases that you use to entice your targeted audience can be placed on any web site and can be viewed by potential online customers, anywhere, anytime and all the time, as long as they are placed on proper portals that will attract possible customers for a specific product or service.
Keep in mind that internet users are constantly looking for information and solutions for their problems, so you should learn how to communicate directly to your target audience and give them the information that they are looking for.
Know how to captivate them by knowing your visitors' needs and desires. Talk to your customers, and address their concerns. Remember that you are irrelevant when it comes to enticing people availing of your product or service, so make sure that you focus on them and not on you.
You could have the best product or service in the world, but if you cannot make your audience feel that their life would be better if they owned what you are selling, then, it is of no use. Pull the visitor into the copy, so you can present your product and make your offer.
Make sure that you write from the perspective of your target audience, and not on yours. You can only do this if you understand your target customer, so learn what their motivation is, and apply that to your copy. You can also create a sense of urgency in them, to make them feel the need to click on your link as soon as possible. Create an impression of scarcity through your words, and explain why they need to act now.
However you may choose to approach your target audience, remember that what you need to do is get their attention, so you can make your offer, and you can do this with a good and direct headline. You usually have pre-headlines that set-up your main headlines to attract the attention of the category of prospects that you want to rein in. Let them know what you have so they will know exactly, if you carry what they need. Tell them what your product is by giving them details. And if you think they don't need it, make them feel so with powerful copy.
Use paragraphs that are friendly by using short sentences and simple words. It is highly suggestible to itemize the benefits of the product, so you can give your visitors a better view of what they are getting. Have plenty of possibilities to make sure that you have at least one unbeatable and unique benefit that can convince a prospect to buy your product or service.
You can also include something extra as a bonus. Make sure that it has value, so people would be more enticed to buy your product or service just to get it.
Aside from the extras, you can also focus on your product or service for enticing your visitors by building-up your product, telling them that the price of the product or service is a good value. Tell them what makes your product unique, and what sets you apart from your competition. You can prove your claims by adding testimonials or sales statistics to your copy.
Making your words sell through your sales letters is guaranteed to increase your conversion rate.
Powerful Copywriting And Search Engines
Since there are over billions of individual pages on the Internet, getting your potential customer to find you in cyberspace is not easy; but with the help of search engines, they are provided a means of doing just that. Learn how to manage search engines to boost your web site's traffic, and increase the rate of conversion of your online business.
Effective and concise search engine copywriting can dramatically increase your web site's targeted traffic, and you can do this by optimizing its use. When using search engines, you need to make sure that you are using keyword phrases that will bring specific traffic to your web site.
Analyze your competition and check what type of keyword phrases are being used most often, to give yourself a better chance of increasing your web site hits. Make sure that your targeted keywords are found in your filenames, title, headline, and description tags, as well as your web site content.
Copywriting is a fundamental skill in online businesses. Because the Internet is primarily a visual medium, you need to come up with copy that makes your page stand out over the millions of similar pages online. Keep your copy short, concise, and meaningul. Most of all, make it hypnotic.
Remember that having the best product in the market is not enough since you also need to learn how to motivate your audience to buy it. Fifty percent of successful sales depends on powerful copywriting. Make yours count and call us for SEO Services
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